Bowl Half Full 2024 Findings

Icelandic Provisions, the skyr brand that strengthens mind and body to help you persevere with optimism come what may, announced the release of it's report, "Bowl Half Full: A Report on Optimism, Nutrition & Wellness in 2024". The inaugural study, conducted in partnership with Dr. Deepika Chopra, better known as "The Optimism Doctor," and Wakefield Research, delves into Americans' personal perspectives on their optimism, well-being, and healthy habits, and provides a state-by-state ranking of Optimism Index Scores across the country.

"As Americans seek ways to navigate daily challenges, they are increasingly recognizing the vital role healthy habits and nutrient-rich food have in supporting their overall emotional well-being. The results of this survey highlight this very connection, and is why I was so excited to partner with Icelandic Provisions on this research that allows me to support and continue advocating for how incorporating small healthy habits can play a crucial role in fostering optimism and a resilient spirit."

Surveying 5,000 Americans across the United States, the report reveals that even in the face of adversity, Americans maintain a remarkable sense of personal optimism with the National Optimism Index Score standing at a promising 6.7*. The report dives deeper into what could be the secret sauce to optimism: daily practices and healthy habits. Turns out, people who embrace outdoor adventures, savor nutritious breakfasts like a bowl of skyr, and stick to regular exercise routines are not just healthier, they also have a more positive outlook - with those engaging in these activities scoring up to a 7.2 on the Optimism Index! Check out more below: